Women Leaders Summit 2023

Salama Mohamed

Ceo & founder


Salama Mohamed is the Founder and CEO of the luxury skincare brand, Peacefull. The Emirati businesswoman has built an enterprise over media, e-commerce, and now calls all glow catchers with Peacefull! The skincare brand celebrates everyone inside and out so that they are at peace with themselves. The launch was a natural extension of Salama’s journey to date, and the realization that being comfortable in your own skin is one of the greatest forms of self-love, citing her own personal experiences and journey as pivotal to her success. Made from the region, for the region inclusive of all genders, and communities in which they sell, Peacefull ushers in a new age of skincare, encouraging all to love and nurture the skin they are in.